Customer relationship management is done by using a CRM software. Customer relationship management (CRM) software is a category of enterprise software that includes a variety of applications and software to help businesses manage customer interactions, service, and data, automate sales and marketing, and access and manage key business information for partners, suppliers, and employees.
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The Innovative Key Players Include:
- SAP
- Oracle
- Salesforce.com
- Amdocs
- IBM
- Jive Inc
- Adobe Systems Incorporated
- Microsoft Corporation
- Keap
- Infor